Here is my pick of the best blog posts and free resources on the web from the past week:
Marketing Donut - this new site contains lots of free tools and articles for SME’s, including help with preparing a marketing plan, sales tips, advertising strategies and more.
Copywriting checklist - an extremely useful checklist which you will return to again and again, from Bill Hilton’s copywriting course.
WordPress 2.7 User Guide and Manual - excellent guide from Spectacu.la, WordPress theme experts.
Why you need a USP for your business - useful blog post about finding your USP by Monika Mundell, freelance writer.
Two ways to say more with fewer words - another great post about copywriting from Copyblogger.
If you’ve come across any gems on the web this week, I’d love to hear from you.
I just found a great way to find people and topics to follow on Twitter - Monitter.
There are many websites which allow you to do this, but Monitter is my favourite. You can type in up to three keywords or phrases, and within a matter of seconds you will be shown relevant posts - in real time. You don’t have to sign in with your Twitter user name and password, unlike other similar websites. You can also add a search to your RSS feed so you never miss a post. Make sure you click on the ‘help’ option to find out exactly how to use the keyword facility for the best effect.
So if you are looking for people interested in the same things you are, whether for fun or for business, give this a look.
I spend a ridiculous amount of time reading blogs and articles about copywriting, marketing, and business in general. Each week I’m going to pick my absolute favourites. I hope you find them useful. Here’s my first selection:
50 Trigger Words and Phrases for Powerful Media Content - from the brilliant Copyblogger. Print this off and pin it to your noticeboard.
10 Reasons Paper is the Most Flexible Productivity Platform - from Stepcase Lifehack. This is a gem.
How to Demo Twitter - great post from Open Forum about the benefits of Twitter.
Why People Hate Marketers - refreshing post about the benefits of brutal honesty, from copywriter Ray Edwards.
Marketing and Branding Resources: The Ultimate Encyclopaedia - this collection of marketing info is a great find from Chris Brown.
