Fancy chilling out at my brand new Barzebo?

Photo by katielips

Last night I was fascinated to see an advert for the ‘Barzebo‘, a delightful new product costing just under £200. The Barzebo is a new take on the Gazebo, and would look truly stunning in any garden. No doubt there will soon be hundreds, nay thousands of people, chilling out at the Barzebo, making their neighbours green with envy.

I’m not sure how successful the Barzebo will be, but if it sells well, it will demonstrate the power of advertising - the ability to sell a product that we don’t really need.

There are hundreds of techniques which enable advertisers to sell products, even those with little or no market appeal. Every good marketer or copywriter must learn these techniques and continually improve their learning.

I’ll go into more detail about these techniques in future posts, but, in the meantime, I plan to keep an eye out for similar products which make me chuckle, just like the wonderful Barzebo.