FAQ | The TopCopy

FAQ

What is a copywriter?

A copywriter is skilled in the art of writing persuasive words. Copywriters work on a variety of projects, including:

Websites
Sales letters
Press releases
Adverts
Catalogues
Leaflets and newsletters
Sales emails
Case Studies
Instruction manuals
 
 

What is so good about professionally written copy?

Professionally written copy can have a dramatic effect on the success of your business. Copywriters use a variety of techniques which will:

 
Differentiate your business from its competitors
Increase orders and enquiries
Increase newsletter or email sign-ups
Encourage the customer to trust and believe in your business
Build a consistent brand
Make the customer remember your business
 

How much do you charge?

This will depend on the length and complexity of the project. Once we have agreed what you require, I will provide a quote. I will always indicate the maximum amount to be charged.

Tell me about your project now.

 

What happens when I hire you?

Once you have decided to go ahead, I will draw up an agreement confirming the details. I will ask you to sign and return the agreement. I will then ask you a lot of questions regarding your marketing objectives, your customers and your product or service. I will ask you to provide me with as much information as possible in order to write the copy. I will produce a first draft, await your feedback, and write as many revisions as required until you are completely satisfied.

 

What if I don’t like the first draft?

I usually come close to your expectations with the first draft, but it is almost impossible to get it completely right first time. The first draft will give both you and I a starting point from which to proceed.

 

What if my business is on the other side of the country to you?

It doesn’t matter – we can communicate effectively by phone and email. I will of course visit if you are a reasonable distance from Bristol but this is by no means necessary.