http://www.thetopcopy.co.uk Claire McCarthy, freelance copywriter Tue, 17 Aug 2010 21:05:36 +0000 http://backend.userland.com/rss092 en Website copy for Four Square Design, a graphic design and illustration company. http://www.thetopcopy.co.uk/work/copywriting/four-square-design-website Website copy for StoreSuite, an e-commerce solution. http://www.thetopcopy.co.uk/work/copywriting/storesuite-website Website content for AJ Furniture and Beds, a Bristol-based furniture company. http://www.thetopcopy.co.uk/work/copywriting/aj-furniture-and-beds-website For the past eight years I have managed the marketing activities of Osborne Books, a successful publishing company. My role includes marketing planning, internet marketing, advertising, direct mail campaigns and conference management. http://www.thetopcopy.co.uk/work/marketingconsultant/osborne-books-marketing-services Photo by Scragz A Case Study, or 'success story', is an excellent promotional tool for any business. It describes what you have done for a particular customer, and, by default, what you can do for the reader. A good Case Study demonstrates the benefits offered by your product or service and offers ... http://www.thetopcopy.co.uk/blog/12-steps-to-writing-a-great-case-study