http://www.thetopcopy.co.uk Claire McCarthy, freelance copywriter Mon, 15 Mar 2010 16:50:23 +0000 http://backend.userland.com/rss092 en Photo by Scragz A Case Study, or 'success story', is an excellent promotional tool for any business. It describes what you have done for a particular customer, and, by default, what you can do for the reader. A good Case Study demonstrates the benefits offered by your product or service and offers ... http://www.thetopcopy.co.uk/blog/12-steps-to-writing-a-great-case-study Photo by topgold When writing copy, one of the most important things you must remember is this: keep it simple. I'll show you why. Do the following song lyrics mean anything to you? "Indicate the way to my habitual abode, I'm fatigued and I wish to recuperate, I consumed a little alcohol sixty minutes ago, and it's ... http://www.thetopcopy.co.uk/blog/keep-it-simple I've just written an article for Essential Writers, to help budding freelance copywriters take their first steps in the industry. Essential Writers is a great website for all kinds of writers, with news, advice, forums and competition info. http://www.thetopcopy.co.uk/blog/advice-for-wannabe-copywriters Photo by katielips Last night I was fascinated to see an advert for the 'Barzebo', a delightful new product costing just under £200. The Barzebo is a new take on the Gazebo, and would look truly stunning in any garden. No doubt there will soon be hundreds, nay thousands of people, ... http://www.thetopcopy.co.uk/blog/fancy-chilling-out-at-my-brand-new-barzebo It's been a long time, as life has been very hectic, but here is a round-up of my favourite finds from the hundreds of things I've read over the past few weeks. 27b/6 website: David Thorne is an Australian satirist famous for sending a drawing of a spider in lieu of ... http://www.thetopcopy.co.uk/blog/must-reads-november-26th-2009