Press releases are an excellent way to achieve free news coverage and build your brand. Here is an example, written to announce the launch of a boutique hotel, and published in Essential Algarve magazine.

Art and nature to be celebrated in visionary boutique hotel

Hotel Les Artistes, a luxury boutique hotel near the Ria Formosa Natural Park in the Algarve, will soon become a reality thanks to the partnership of OpalTec International, part of the Hamilton-Davies Group, and Sol Marketing.

The partnership was sealed recently by Mark Hamilton-Davies and José Lisboa, combining internationally recognized excellence in their chosen fields. Their aim is to create a truly unrivalled hotel with facilities to accommodate 30 – 40 high end market guests.

The Algarve is a stunning destination, known for its glorious year-round sunshine, world class golf courses and vast stretches of golden sands. Hotel Les Artistes, set in a beautiful natural location with magnificent views, will be the choice for discerning travellers seeking the very best.

This exclusive destination will unite an appreciation of nature and the outdoors with the excitement and passion of art. Valérie Londot, Project Manager and Art Director, is delighted to be on board. Each of the 16 suites will be individually designed with their own large private terraces. The exquisitely designed interiors will feature artwork from local and established artists, ensuring that guests see art as not simply decoration, but as an interactive experience.

Set near the spectacular 36 holes Quinta da Ria - Quinta de Cima golf courses, the venue will be a paradise for sportsmen and naturalists alike offering exciting opportunities for exploration on horseback, by 4×4, quad and mountain bike. An exciting feature of the hotel is the helipad which will allow guests unparallelled and flexible accessibility.

Both the Hamilton-Davies Group and Sol Marketing are delighted to be involved in this impressive venture.