Rejuva Minerals Mega Lash Mascara is a vegan-friendly formula that is free from parabens, soy, gluten, and GMOs, as well as titanium dioxide and mica. It is EWG Verified and rated Clean in the Think Dirty app. It was also voted runner-up in the 2018 Dirty Thinkers’ Choice Award and is made with some organic ingredients. It is available in Midnight or Coffee Bean and is water-resistant but not waterproof. Park S, Jeong SY, Nam YH, et al. Fatty Acid Derivatives Isolated from the Oil of Persea americana (Avocado) Protects against Neomycin-Induced Hair Cell Damage. Plants (Basel). 2021;10(1):171. Published 2021 Jan 18. doi:10.3390/plants10010171 As many of us become more conscious of what we're putting in our bodies, we're also turning to clean makeup brands as we're becoming more aware of what we're putting on our bodies. While the performance of these cosmetics used to pale in comparison to products from our favorite makeup counters, there are many 100% plant-based makeup brands creating products that are richly pigmented, apply beautifully, and wear as well as their more synthetic competitors. You may already be using some of them without even realizing they're labeled as clean or natural beauty. One key downside to this mascara seems to be a short shelf life – just two to three months. In some ways, this is a good thing as it means there are no synthetic preservatives, but it would be nice if they included a natural preservative such as vitamin E or vitamin C to extend the life of the product.

Crafty789 Not for me Sadly, this is not for me. Found it gave me bloodshot eyes. I must be too sensitive for it. I did have to wipe the brush to give a better application. I want vegan or cruelty free cosmetics now. But I'll have to find another mascara. We’ve also found praise on another online blog called Brighter Darling, where the writer notes that their foundation provided decent coverage and didn’t feel too heavy and cakey during application. If you’re anything like us, mascara is a non-negotiable staple in your daily makeup routine. Even on the most bare-faced of days, you better believe our lashes are getting a swipe from our trusty tube. And while products like deodorants and face moisturizers may be more talked about in the clean beauty space, clean mascaras deserve a place at the table, too. GemzG Big lashes but very clumpy This mascara does give that big eye look, but the product is very clumpy on the brush. When pulling the brush out, the tube doesn't seem to take off the excess meaning there is a big clump of product at the top and bottom of the brush. I'll persevere as I like the look once all the excess is wiped away. Just all a bit messy!Anthony Nguyen is a celebrity makeup artist whose clientele includes Adele, Sydney Sweeney, and Camila Cabello Vitamin B5, also known as Panthenol | Nourishes lashes, giving them more flexibility to help maintain longer-looking lashes

Henney, too, is particular about wands, as they can help with separating, curling, and lengthening the lashes. Personally, “I love wands with tiny spikes to help with a very defined, separated lash,” she says. Meet The ExpertsDelivers lash-conditioning ingredients to add shine and nourish, helping lashes maintain lift and curl and appear more flexible.

Essendoubi M, Meunier M, Scandolera A, et al. Conformation changes in human hair keratin observed using confocal Raman spectroscopy after active ingredient application. Int J Cosmet Sci. 2019;41(3):203-212. doi:10.1111/ics.12528 Clean beauty' is a much better term for the consumer as the products are non-toxic and still effective," says King. "'Non-toxic' means free from undesirable ingredients listed by the Environmental Working Group." She adds that this is better than claiming 'natural' or 'organic' as they are products that perform without compromising safety. This mascara also contains sodium benzoate, which has limited safety data but doesn’t seem to be a persistent chemical or to bioaccumulate and is designated as safe in the amounts used in cosmetics like this mascara. Normal mascaras usually contain silicones or plastics, which are two ingredients that give mascara its texture—but can have some repercussions as we mentioned earlier. Many clean mascara formulas replace those with beeswax or carnauba wax (or sometimes a combination of both) to give you that flexible, waxy texture for a super smooth application. "In clean mascaras you’ll find ingredients like beeswax, as it is completely chemical and preservative free," says Loiz. Both can also act as emollients, which are able to bring moisture. Plant-Based Oils and Butters

What to Look for in a Mascara

Cosmetic chemist Ginger King tells Allure that though there isn't much regulation on the term "natural" in the beauty industry, a more accurate term might be "natural-based," as long as the bulk of the ingredients are naturally derived. "The true naturals have seals like COSMOS Natural or Ecocert — European organizations that allow up to five percent synthetics," King explains. This is my go-to foundation for sure… The shade is a good match and provides nice coverage without being too matte or too shiny. It’s a nice glowy, kind of satin finish,” one reviewer wrote for the 4-in-1 Love Your Selfie™ Longwear Foundation & Concealer. The inky formulas that lift and lengthen your lashes are sometimes filled with a laundry list of potentially harmful ingredients. Clean or natural mascaras, on the other hand, give you the same effect without including some of toxic components. Alexis Bonin, a licensed esthetician at The Detox Market tells Byrdie, "Clean mascara formulas are [typically] free of carbon pigments, parabens, silicones, synthetic dyes, and artificial fragrances." She adds that clean mascaras have benefits, especially for those with sensitive eyes. "Clean mascaras usually don’t irritate the skin or eyes, dry out lashes, or expose you to harsh or potentially unsafe chemicals." It's important to note that there is no industry-wide definition for "clean" or "natural," so it's always wise to do your own research and select formulas with ingredients that you're comfortable with. A powerful blend of Biotin and Peptides | Help fight the hair follicle aging process by conditioning lashes to help prevent premature fall out